This week’s broadcast of Monday Night Football turned in some big numbers for ESPN. The matchup between the Chicago Bears and Dallas Cowboys was the network’s highest-rated and most-viewed MNF broadcast of the 2013 season. The game ranked as the number one show on the night across both cable and broadcasting in households, viewers, and all key adult demos. The high numbers mean that ESPN took the night on Monday across all networks (broadcast and cable) in the same categories.
Monday night’s game earned a 10.2 U.S. rating. That means that an average of 11,815,000 households and 16,192,000 viewers (P2+) tuned in to Monday night’s game. This is according to Nielsen numbers. Coverage of Monday’s game reached its highest point from 9:45pm ET to 10pm ET with an 11.9 rating. Before Monday night, ESPN’s September 9th MNF broadcast was the network’s highest rated MNF game. That game featured the Philadelphia Eagles taking on the Washington Redskins. It pulled in a 10.1 rating with 16,524,000 viewers.
Dallas viewers gave Monday night’s game a 19.9 rating on ESPN and a 5.8 on KTXD-IND for a combined 25.6 rating in that market. In Chicago, the broadcast pulled in a 12.9 rating on ESPN and 24.5 on Chicago’s ALS-ABC for a combined 37.4 combined rating in the Chicago market. ESPN’s MNF average rating through Week 14 of the 2013 NFL season is 8.6. That equals to an average of 10,012,000 households, and 13,677,000 viewers. That is an increase of two, four, and four percent respectively against the same period in 2012.
On an even better note, Monday Night’s NFL broadcast on ESPN Deportes was also the most watched NFL game ever on nationally broadcast Spanish language television. It averaged a 0.7 Hispanic household rating. That is the equivalent of 105,000 Hispanic households and 174,000 Hispanic viewers. It marks the second time this season alone that ESPN Deportes has reached this mark. It bests the network’s previous high mark from the November 18th match between the Pats and Panthers on November 18th. That matchup pulled in a 0.6 Hispanic Household rating for ESPN Deportes, which equals to 90,000 Hispanic households and 157,000 Hispanic viewers.
ESPN Deportes’ Monday Night Football broadcasts are averaging 45,000 Hispanic households and 67,000 Hispanic viewers (P2+) so far in the 2013 season. Those are increases of twenty-three and thirteen percent respectively. That is based on a 0.3 Hispanic household rating.
ESPN’s digital numbers for Monday Night Football are also up, along with its television numbers. To date, WatchESPN has generated an average minute audience of 628,000 during telecasts. That number is up twenty-eight percent from the same period last year. WatchESPN viewers logged 13.8 million live minutes 204,000 unique viewers, and an average minute audience of 73,000. Those are increases of one hundred twenty-seven percent, one hundred-fifteen percent, and one hundred-twenty-percent respectively over the same time last year. So far this season, WatchESPN is averaging so far this season for its Monday Night Football coverage 186,000 unique viewers, (up 110 percent), 13.0 million live minutes (up 145 percent) and an average minute audience of 66,000 (up 142 percent) per game.
Next on ESPN’s MNF schedule is an interdivisional matchup between the Ravens and Lions with playoff implications on the line. That game is scheduled for next Monday, December 16th. More information on ESPN’s MNF schedule is available online at http://espn.go.com/nfl, http://espn.go.com/nfl/mnf, and http://www.facebook.com/MNF. To keep up with the latest sports and entertainment news and reviews, go online to http://www.facebook.com/philspicks and “Like” it. Fans can always keep up with the latest sports and entertainment news and reviews in the Phil’s Picks blog at http://philspicks.wordpress.com.