The annual Texas Kickoff has a new name that will debut beginning with this season. Thanks to a new partnership between ESPN Regional Television and Advocare International, LP, it will now be known as the Advocare Texas Kickoff. It will be featured on Labor Day weekend at Reliant Stadium in Houston and will be held in cooperation with Lone Star Sports and Entertainment (LSSE). The inaugural game of the newly named kickoff show will feature a match-up of Mississippi State and Oklahoma State. The game is schedule to be played Saturday, August 31st on ABC and ESPN2. Kickoff is scheduled for 3:30pm/2:30pm CT.
Advocare President and CEO Richard Wright and ESPN Regional TV Senior Director of Events Clint Overby both shared their thoughts on the new partnership in recent interviews. Both expressed optimistic feelings about what the partnership has to bring for both organizations. “The AdvoCare Texas Kickoff will be an exciting way to start another college football season,” said Overby. “AdvoCare is a Texas company and the opportunity to support college football in their home state was a natural fit.” Wright shared Overby’s outlook. “AdvoCare has always been a strong supporter of college football and this partnership gives us an opportunity to share our brand with the consumer,” he said. “We immediately knew this was an event AdvoCare needed to support and we look forward to presenting more exciting matchups in the years to come.”
More information on the Advocare Texas Kickoff and other college football related news is available online at http://espnplus.com/home/, https://www.facebook.com/ESPNEvents and https://twitter.com/ESPNEvents.
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