Only months after its launch, Vice Media is branching out again.
The fledgling network, which is part of the A&E Networks family, launched this past November. And now roughly six months after its launch, has reached a new broadcast deal with ESPN. The deal will allow Vice Sports to broadcast select ESPN programs and will also see it produce special content for ESPN across its many platforms. Vice Media Co-Founder and CEO Shane Smith discussed the partnership with the media noting the impact of ESPN’s programming on himself in his youth and the importance of that impact on establishing Vice Media’s deal with ESPN. “Growing up watching ESPN I came to love the brand and their content. Maybe a little too much. The amount of manly tears shed over various 30 for 30’s throughout the years has been nothing short of embarrassing,” he said. “To be teaming up with ESPN, creating brand new sports shows for them, and then showing 30 for 30’s on VICELAND is perhaps one of the favorite moments in my professional life. I can now die a happy man. No, wait, we have to take over the world first! Here it comes baby, VICE WORLD OF SPORTS!!”
John Skipper, ESPN President and Co-Chairman of Disney Media Networks, responded to Smith’s comments saying, “Evoking manly tears from Shane Smith is no small task, and I take immense pride in that. He went on to note the professionalism of both Smith and everyone at Vive Media in relation to the deal. “Shane and the team at VICE do an extraordinary job presenting stories through their own, very unique lens – and working with them will help to bring a new perspective to our storytelling,” he said. I am confident that the content borne out of this collaboration will be a win for fans of ESPN, VICE and storytelling in general. And I applaud Shane for understanding that television is the smartest path to worldwide leadership.”
The specifics of the brand new agreement between Vice Media and ESPN include:
- The re-broadcast of ESPN’s 30 for 30 episodes
- Digital cutdowns of Viceland’s original program Vice World of Sports on ESPN after their first run on Viceland. Full episodes of Vice World of Sports will air on ESPN’s family of networks.
- Re-broadcast of Vice Media’s The Clubhouse on ESPN’s linear and digital channels, including WatchESPN.
- Creation of new content by VICE Sports and ESPN Films across both properties including a new short-form animated series.
More information on this deal is available online at:
Additional information on the new agreement is also available online at:
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