Independent rock act A’priori is giving audiences their first preview of its latest album.
The British trio debuted the video for its new single ‘Better Man’ this past Friday, June 15. The song is taken from the band’s forthcoming album Black Church, whose release date is currently being firmed up. It is believed the album will be released before the end of this year.
The musical arrangement at the center of ‘Better Man’ almost instantly conjures thoughts of Audioslave in its choruses while the riffs in the song’s verses and bridge collectively display a direct rock and roll arrangement. Meanwhile front man Tony Lang’s vocal tone conjures thoughts of Buckcherry front man Josh Todd. It sounds on the surface like an odd combination, but it certainly works overall.
When asked about the song’s lyrical theme, Lang explained that the song centers on a person’s attempt to turn his/her life around after seeing what self-pity and defeatism has had on his/her own life and that of his/her family and friends.
“In life, every man, at some point – usually more than once – has a moment or moments when they fall into a circle of destruction, self-pity and laziness, and can’t see past their nose. Everyone around them suffers for their ignorance and WE inherently tarnish ourselves as bastards,” Lang said. “In this song, we aim to portray an apologetic and almost desperate plea for forgiveness, as tomorrow is a new day and there is always another chance to be a better man.”
More information on ‘Better Man’ is available online along with all of the latest updates on Black Church’s release date, A’priori’s latest news and more is available online now at:
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