My Town Games, Discovery Inc. Partner To Create New Co-Branded Games

Courtesy: My Town Discovery/Andrea Blain PR

My Town Games has partnered with Discovery, Inc. for a first of its kind agreement to create co-branded games that allow children to have open-ended play.

Courtesy: My Town Discovery/Andrea Blain PR

The new coordinated effort will launch later this summer as “My Town Discovery” a game aimed at children ages 6-12.  It features a virtual world in which children can “hang out” with their friends and explore their community.  That includes  visiting the Science Discover Museum — designed my My Town and Discovery, Inc. — seeing the school that they will attend in the fall, playing mini-games and more.

Matt Bonaccorso, Director, Discovery Inc. Marketing & Digital Products, said Discovery, Inc. was happy to be partnering with My Town Games for the new effort.

“We are thrilled to be partnering with My Town to encourage young boys and girls to discover and learn about their community via this innovative platform,” Bonaccorso said.

Courtesy: My Town Discovery/Andrea Blain PR

My Town Discovery will debut at the App Store and Google Play as a 7-day free trial.  After the trial ends, game players will have the option to “join the club” with a monthly subscription fee.  As an added bonus, My Town Discovery will specially-branded “did you know…” educational content aimed at its young users.

On a side note, My Town Discovery will initially not have any IAPs.  More games and adventures will be added in the coming months.

More information on My Town Games is available online now at:

 

Website: http://www.my-town.com

Facebook: http://www.facebook.com/mytowngames

Twitter: http://twitter.com/mytowngames

 

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