Hawai’i Bowl Names New Title Sponsor

Courtesy: ESPN

It’s time to go bowling, and in the spirit of the season, ESPN has announced one of this year’s bowls has a new sponsor.

The Hawai’i Bowl announced SoFi as its new title sponsor.  The game, scheduled to be played Dec. 22 in Honolulu, HA, is now in its 17th year as a post season game for the college football ranks.

SoFi is a personal finance company based in San Francisco, CA.  The company specializes in student loan refinancing, mortgages and personal loans.The company has more than half a million members.  More information on the company is available online at SoFi.com.

Hawai’i Bowl Executive Director Daryl Garvin said in a written statement, that he is happy SoFi is partnering with ESPN to present the bowl game, which is one of 11 annual college football games that ESPN Regional Television runs.

“On behalf of our executive committee and and football fans across the islands, I’m pleased to welcome SoFi as our new title sponsor,” Garvin said.  “There is no place like Hawai’i during the holidays, and SoFi will quickly become a part of our holiday traditions in the islands and across the country with the ESPN telecast of the SoFi Hawai’i Bowl.”

SoFi Vice President of Marketing and Media Margi Brown shared Garvin’s positive thoughts.

“SoFi is all about fostering and rewarding the ambition of our members, and the Hawai’i Bowl annually celebrates the ambitions of two great teams,” Brown said.  “We’re proud to be the Hawai’i Bowl entitlement sponsor as well as a long-time partner of ESPN.”

The University of Hawaii will be at home against Louisiana Tech in this year’s Hawai’i Bowl, which will air at 10:30 p.m. ET on ESPN live from Aloha Stadium.  The game will also stream live via the ESPN App.

Tickets for the SoFi Hawai’i Bowl can be purchased online here.  General Admission endzone tickets start at $20 while sideline seating reaches a maximum of $45.

The Hawai’i Bowl was sponsored by ConAgra foods in 2002, its debut season.  In 2003, Sheraton Hotels and Resorts Hawaii took over as the game’s title sponsor, and maintained the title until 2014.  The game was then played without a sponsor until this year.

The Hawai’i Bowl is just one of a variety of Bowl Games that have been played in Hawaii throughout history.  Most recently, it played host to the Hula Bowl from 1947-2008.  Prior to that, the Aloha Bowl and O’ahu Bowl were also played in Hawaii.

The Aloha Bowl was played from 1982-2000 and the O’ahu Bowl from 1998-2000.  The state played host to the Pineapple Bowl from 1940-1952 and the Poi Bowl from 1936-1939.

More information on the SoFi Hawaii Bowl is available online along with all of the latest college football headlines at:


Website: http://www.espn.com/college-football

Facebook: http://www.facebook.com/CFBonESPN

Twitter: http://twitter.com/espncfb


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