Plain White T’s debuted the video for its latest single this week.
The band debuted the video for the song ‘Low‘ on Friday. The video features a man in classic Joker makeup as he distributes his “medicine” to people who are feeling depressed alongside what are supposed to be really bad commercials featuring people selling the substance against a hypnotizing back drop. The song is taken from the band’s most recent album, Parallel Universe, which was released last August through Fearless Records.
Front man Tom Higgensen talked about the video’s concept as it related to the song’s lyrical theme in a recent interview.
“Everybody, at times, can feel a little bit depressed, inadequate or not good enough,” Higgensen said. “Often, we search for something outside ourselves to fill that void and to make us feel better; more wanted, more confident, more beautiful. We turn to drugs, alcohol, medication for a temporary fix to make us feel a little better, but these can obviously just lead to more problems and become a need or a dependency.”
Higgensen added, “This video makes a commentary towards that by introducing the imaginary magical elixir called ‘Low,’ which is presented as the fix for all of life’s problems. It’s a creepy infomercial that promises the consumer instant results, but as the viewer we can see that things aren’t quite as they seem.”
Along with debuting its new video, the band also launched a new series of live dates on Friday. The band’s latest live schedule features a performance April 25 in Oklahoma City, OK and a group of dates in the UK in May. The band’s current live schedule is noted below.
PLAIN WHITE T’S TOUR DATES:
3/15 — Rosemont, IL — Joe’s Live
4/25 — Oklahoma City, OK — Tower Theatre
5/23 — Bristol, UK — The Fleece
5/24 — Perranporth, UK — Tunes In The Dunes Festival
5/25 — Hatfield, UK — Slam Dunk Festival
5/26 — Hatfield, UK — Slam Dunk Festival
5/27 — Brighton, UK — The Haunt
More information on Plain White T’s’ new video, live dates and more is available online now at:
To keep up with the latest sports and entertainment news and reviews, go online to http://www.facebook.com/philspicks and “Like” it. Fans can always keep up with the latest sports and entertainment news and reviews in the Phil’s Picks blog at https://philspicks.wordpress.com.