Independent rock band The Jab will release its new album Consume in the new year. In anticipation of the album’s release, the band recently debuted the video for the album’s lead single.
The band debuted the video for the song ‘Riot‘ Dec. 19. The video crosses footage of the band performing its new single with that of a young woman realizing a certain reality before making her way to a studio where a masked figure is controlling the masses. The video closes with the young woman tearing off the figure’s mask and showing it to the world.
That imagery ties into the song’s message, which front man Jam Alker discussed in a recent interview.
“We pretend to care about the kids in sweatshops…but not as much as we love our Nikes,” he said. “We pretend to care about people jumping off buildings in China…but not as much as we love our new iPhones. We pretend to care about the homeless…but not as much as our next vacation. Maybe we’re a bit too comfortable…Maybe it’s time to start a Riot?”
While the song’s lyrical content is fully defiant, the song’s musical arrangement is a surprise. It presents a distinct blues-soaked southern rock sound. The song is streaming by itself here.
Consume is scheduled for release Feb. 4 through Medicine/The Orchard, a Sony-owned company. More information on Consume is available online at:
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