Bloodywood debuted the video for its latest single over the weekend.
The band debuted the video for its new single ‘Yaad‘ Friday. The video features a man watching video footage of himself and his dearly departed dog, remembering the good times he had with his best friend. While the video centers on a man’s memories of his four-legged friend, lyrically, it is actually a much broader song about coping with loss.
Bloodywood founder/guitarist Karan Katiyar discussed that topic in a recent interview.
“‘Yaad’ (Hindi for ‘remember’ on ‘in memory’) is about the power of accepting the loss of a loved one and moving on,” he said. “The lyrics celebrate the permanent impact they have on us, reiterating the belief that we carry them in our best memories, no matter how far apart we may be. I lost my dog 10 years ago and I still feel the loss to this day. I wanted the video to show the bond between and his dog to highlight its (the song’s) message.”
The song’s musical arrangement is a powerful presentation that is a stark contrast to much of Bloodywood’s current music, boasting a distinct melodic hard rock sensibility instead of the heavier rap-rock for which it has come to be known.
Portions of the video for ‘Yaad’ were shot in the Himalayan mountains. Other portions of the video were shot in urban areas of India.
In an added effort that ties in with the song’s message and the video’s treatment, the members of Bloodywood recently funded the purchase of a new animal ambulance for a nonprofit animal shelter known as The Posh Foundation in their home town of New Dehli. The shelter’s other ambulance recently broke down, leading to the need for the new vehicle.
Pending the developments in the spread of the COVID-19 virus, Bloodywood is scheduled to perform live this summer at a series of European festival shows. The virus caused the cancellation of the Sonic temple Festival, at which the band was scheduled to perform. The band’s upcoming pending live schedule is noted below.
The European Festival Dates:
07/08 @ Bloodstock Festival – Derby, UK
08/09 @ Alcatraz Festival (Swamp Stage) – Kortrijk, BE
08/14 @ Reload Festival – Sulingen, DE
08/15 @ Summer Breeze Open Air – Dinkelsbühl, DE
More information on Bloodywood’s new single and video is available online along with all of the band’s latest news and more at:
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