‘NOVA: Look Who’s Driving’ Will “Drive” Plenty Of Discussion Among Audiences

Courtesy: PBS/PBS Distribution/WGBH

Just because we can, should we?  That is the basis of Look Who’s Driving, another new episode from PBS’ hit science-based series NOVA.  Having originally premiered on PBS last year, the episode was released on DVD in January.  The hour-long episode is an insightful look at the evolving technology of driverless vehicles and the divide that it has created among proponents and opponents.  That story and how the topic is examined serve as the foundation for this episode of NOVA and will be addressed shortly.  The program’s pacing plays its own part in its presentation, and will be addressed a little later.  Keeping all of this in mind, the DVD’s average price point proves just as much a positive as the DVD’s other noted items.  It will also be discussed later.  Each noted item is important in its own way to the whole of the DVD’s presentation.  All things considered, they make NOVA: Look Who’s Driving a presentation that paints a thorough picture of the future of transportation on America’s roads.

NOVA: Look Who’s Driving is a thorough and rich examination of the possible future of transportation on America’s roads as it relates to automated vehicles.  The story featured within this documentary opens with the story of a bicyclist who was killed when an automated car hit the cyclist, who was walking with her bicycle across the road while the car’s driver was busy looking at her cell phone.  From that point on, the discussion begins on the growing presence of automated vehicles on the nation’s roads and the issue of responsibility that drivers have as they ride in the vehicles.  Audiences will be interested to see just how many companies are working to this day, to create fully autonomous vehicles.  Additionally, brief comments are made through the story about not only safety concerns, but also concerns about the potential economic and ecological impacts of increasing numbers of automated vehicles on the planet.  Again, these notes are brief, so they make for a good starting point on deeper discussions on said topics, but the bigger discussion featured in the story is whether there is a place or even a need for autonomous vehicles.  Officials with many of the companies that are working to create said vehicles are interviewed throughout the course of the program.  While they allege that autonomous vehicles will make the nation’s (and world’s) roads safer and driving easier, none of those noted officials ever actually provide any solid proof to support their allegations.  Officials with two companies – Uber and Tessla – declined to take part in the investigatory program, as is noted in the documentary.  Ironically, those companies are the ones whose vehicles were shown to have been involved in at least a handful of fatal wrecks that involved automated vehicles.  The opponents to self-driving vehicles are also interviewed, so there is no bias featured in this documentary.  Their comments and the hard evidence shown throughout the program showing all of the complications that companies face in trying to make automated vehicles a full reality prevents anyone from trying to claim bias one way or the other here.  Keeping all of this in mind, the program’s central story in itself more than ensures audiences’ maintained engagement and entertainment.  It is just one part of what makes the program such an interesting presentation.  The program’s pacing adds to the episode’s strength.

The pacing of NOVA: Look Who’s Driving is important to note in its own right, as it is a counterpoint of sorts to the extensive discussion that takes place throughout the course of this episode of NOVA.  There is a lot of data presented throughout the episode that explains all of the concerns related to the matter of self-driving cars.  From the stories of people connected to the noted fatal, incidents to the clearly pointed concerns about cars not being fully intelligent – this in itself can lead to discussions on concerns about computers going from being AI to sentient, especially with the concept of “training” computers that run said vehicles – to the economic and ecological concerns, a lot of ground is covered here.  Add in the arguments made by the proponents of self-driving vehicles and even more ground is covered, even without any real substantive evidence supporting their allegations.  Considering all that is presented on both sides of the overall discussion, there is so much to follow.  Luckily, those behind the episode’s editing and general writing served to keep its pacing solid from start to end.  The result is a program that flows cleanly from one discussion point to another throughout the episode, and in turn ensures viewers’ engagement and entertainment that much more.  Keeping all of this in mind, the pacing works with the episode’s story and proves without doubt, the program’s overall success.  While the episode’s overall content leaves zero doubt as to its success, said content is not all that will appeal to audiences.  The DVD’s average price point rounds out its most important elements.

The DVD’s average price point is right at $19.  That price is obtained by averaging prices from Amazon, Walmart, Target, Best Buy, Barnes & Noble Booksellers, Books-A-Million and PBS’ online store.  While some of the listings — $14.98 at Amazon and Target; $17.55 at Walmart; $17.99 at Best Buy – are below the noted average price, others — $19.99 at PBS’ store; $22.74 at Barnes & Noble Booksellers and $24.99 at Books-a-Million – exceed that point.  Considering that PBS’ listing is just barely over the average price point, it is still relatively affordable, meaning once more, the listings at Barnes & Noble Booksellers and Books-A-Million are once again the most expensive.  The other listings are all prices that audiences will not mind paying, considering again that noted average price point.  They are price listings that will not break any viewer’s budget.  What’s more, considering the fact that the overall program will remain timely for the foreseeable future, this means that it is a DVD that audiences will not find themselves selling away or even donating.  Keeping that in mind, this price point once again proves without doubt why, coupled with the program’s content, the DVD is well worth the purchase and the watch.  It will certainly “drive” plenty of people to start their own discussions on the topic, leading it to be one more of this year’s top new documentaries.

NOVA: Look Who’s Driving is a presentation that is well worth viewing.  It covers a very hot button issue without all of the typical talking head figures.  Yes, the proponents are there from the companies that are working to create autonomous vehicles, and so are their opponents.  It’s not one of those typical news style talking head programs.  Rather, it is a full-on investigative piece whose overall story will keep viewers watching through that presentation style.  The program’s pacing adds even more reason for audiences to watch.  The DVD’s relatively affordable price point rounds out its most important elements.  It is a point that will not break audiences’ budgets.  Each item noted is important in its own way to the whole of the DVD’s presentation.  All things considered, they make NOVA: Look Who’s Driving one more of this year’s top new documentaries.  It is available now.

More information on this and other episodes of NOVA is available at:






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