Courtesy: TAG Publicity/Distortion Productions
Blue Eyed Christ debuted the video for its new single this week.
The industrial/electronic rock act, founded by producer/engineer John D. Norten, debuted its new single ‘Massive React‘ Monday. The song is the third single from the band’s latest album World on Fire. Its debut follows the premiere of the videos for two other songs from the album, ‘World on Fire‘ and ‘America H.’
The song’s video takes a simplistic yet artistic approach in its presentation. It crosses time lapse photography of people walking around in various city settings with footage of a single person running along various other backdrops. Meanwhile, what is meant to look like glitches in a video surveillance camera are used to add to the video’s impact as it works to help translate the song’s lyrical message.
The song’s lyrical content puts forth a social commentary, also as with its predecessors, according to Norten.
“‘Massive React’ mixes a slick synth groove with processed guitars while tackling the effects that corporate greed, technology, and personal responsibility play within the world,” he said. “it was great having Jim Marcus (Go Fight, Die Warzau) on board to direct the video since we have a musical history reaching back to the 90s.”
As with the aforementioned singles, the musical arrangement at the center of ‘Massive React’ is another composition whose steady beat, electronics and vocals will appeal to fans of acts, such as Nine Inch Nails, Gary Numan, and Ministry.
World on Fire is available now through Distortion Productions.
More information on Blue Eyed Christ’s new single, video and album is available along with all of the act’s latest news at:
Facebook: http://www.facebook.com/blueeyedchrist
Twitter: http://twitter.com/BlueEyedChrist
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