Independent industrial rock act Sammi Doll debuted the video for its latest video this week.
Sammi Doll premiered the video for her debut single ‘AN OM IE’ Wednesday. Directed by Ron Underwood, the decidedly goth-style video features Sammi Doll in a variety of settings, each one presenting her in her goth look, black hair, makeup and attire.
Sammi Doll discussed the song’s video treatment in a recent interview.
“The video began as a concept of vignettes with director Ron Thunderwood,” she said. “I knew that I wanted to create something beautifully artistic and visually unsettling. We filmed the video over the course of four months due to quarantine restrictions, so we had the luxury of time to build on the characters. I really give my blood, insomnia, and tears to everything I do artistically and tend to think about the consequences later… but I knew I was committed when a frozen octopus from Seattle showed up at my front door…”
The song’s musical arrangement features a stylistic approach that will appeal to fans of bands, such as Stabbing Westward, Gravity Kills, and Ministry. That is evidenced through the use the keyboards, electronic drums, and guitars.
The song’s lyrical theme is meant to be a social commentary, according to Sammi Doll.
“ANOMIE theory is the state of social disintegration,” she said. “We as a society, live within this theory; and we are our own worst enemy.”
‘AN OM IE’ is available to stream and download here.
More information on Sammi Doll’s new single and video is available along with all of her latest news at:
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