Greta Van Fleet debuted the video for its latest single this week.
The song, the title track from the band’s forthcoming album, is the record’s second single. The band premiered the album’s lead single ‘My Way, Soon‘ more than two months ago. The album is scheduled for release April 16 through Lava/Republic Records.
The ‘Age of Machines’ video — co-directed by Matthew Daniel Siskin and the band — features a variety of visuals, including a spinning camera in a tunnel that produces a dizzying effect, the band’s members destroying a statue, and oil derricks. There is also footage of the band members riding motorcycles through the noted tunnel.
According to information provided about the new video, the visuals are meant to help translate the message in the song’s lyrical content, which centers on “the influence of technology on modern life; the role conflict plays in the global sphere; the deceptive fulfillment of tangible riches; and philosophical questions about life, love and power.”
The noted information states that the video’s imagery “leaves the final significance to the viewer – whether that narrative be focused on climate, industrialism, intimacy, self confidence, tradition, humanity itself, or otherwise.”
Front man Joshua Kiszka addressed the song’s lyrical content, albeit indirectly, during a recent interview.
“There was a lot of self-evolution happening during the writing of this album that was prompted by experiences I had, experiences we all had, so a lot of contemplation occurred,” he said.
Kaje Jiszka expanded on Josh’s comments.
“It’s reflecting a lot of the world that we’ve seen, and I think that it’s reflecting a lot of personal truth. What Josh does very well with the lyrics is telling ancient tales with a contemporary application,” said Jake.
Drummer Danny Wagner built on his band mates’ comments with his own thoughts, discussing not just the band’s new single, but the group’s forthcoming album, too.
“We realized that while growing up, we had been shielded by many things, and we were unaware of a lot of things,” said Wagner. “And then we were thrown out into this huge world, and it was a bit of a culture shock at first. But as we started to travel a lot, meet new and different people and experience different cultures, our definition of ‘normal’ changed.”
Bassist Sam Kiszka also shared his thoughts on the band’s new material.
“I suppose that everything has changed except what got us here in the first place,” added Sam. “Everything – our perception of the world, perception of life itself, what it means to be an artist, what it means to be part of a beautiful, gorgeous society. We’ve gained a larger understanding of why we’re all here.”
The musical arrangement featured in GVF’s new single sets a decidedly brooding atmosphere through the use of its guitars, bass, and heavy drums. Yes, front man Joshua Kiszka is still easily likened to Led Zeppelin front man Robert Plant here, but that is the closest comparison that one can make. The single is a stark stylistic contrast to the band’s existing body of work by comparison.
The production that is used in the song’s musical arrangement gives the sound from the band in whole a certain echo effect. The guitar riffs throw back to the golden age of rock thanks to that production and their own approach. The drums and bass collectively sound so full, too, while the use of the choral vocal element adds its own touch to the song.
Greg Kurstin (Adele, Foo Fighters, Paul McCartney) produced The Battle at Garden’s Gate.
More information on Greta Van Fleet’s new single and video is available along with all of the band’s latest news at:
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