Alt-metal band Alborn debuted its latest single and its companion video over the weekend.
The band debuted its new single ‘Cause to Create‘ and its visualizer Friday. The song’s musical arrangement, like that of Alborn’s previous single — ‘Full Circle‘ — presents a distinct aggro-rock approach with that boasts plenty of heavy, crunching guitars and gritty, screaming vocals.
Front man Justin Taylor talked about the song’s lyrical theme in a prepared statement.
“We wrote ‘Cause To Create’ about someone not only getting in the way of your own decisions, but making those decisions for you,” he said. “I think the pandemic has left everyone feeling vulnerable and angry, and we wanted to paint that picture from our perspective.”
As with ‘Full Circle,’ the band’s latest single was co-produced by Morgan Rose (Sevendust) and Jose Urquiza (3 Years Hollow) and engineered by Urquiza at The Attic Recording Studios. James “Fluff” Harley mixed this latest song from Alborn while Vlado Meller mastered the song.
Formed in 2016, Alborn features the lineup of Taylor on vocals and guitar, Alex Raser on drums, Zame Lewis on bass, an Nate Guske on guitar. The band’s win in a battle of the bands competition earned the band a recording session with Urquiza. Rose heard the demos that the session spawned and came on board to work with the band.
Rose said of the sessions that he and Urquiza worked on with Alborn, “I was brought in to do some producing with Alborn and what grabbed my attention immediately was that they refused to conform to a formula. They wanted to be themselves from the start. It’s rare to find a band so young not wanting to follow an easy trend. I was impressed right out of the gate.”
Those sessions led Rose, who not only plays drums with Sevendust, but also serves as an A&R rep for Imagen Records (ADA/Warner Music), to get the band signed to the label.
“When the opportunity opened up for me to sign Alborn to Imagen, I jumped on it, said Rose. “I’ve known these guys for years and have worked closely with them. The songwriting is so unique to me. It’s fresh and not predictable. I think people will get so much out of what this band has to say.”
The record deal led to the release of the band’s then new EP Impairative in August.
The band debuted the video for its cover of ‘We Die Young’ on June 25.
More information on Alborn’s new single is available along with all of the band’s latest news at:
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