Dave Stewart is most commonly known for his role as one half of the pop group, Eurythmics. But what a lot of people probably don’t know about Mr. Stewart is that he is quite the intelligent businessman. And his recent book, The Business Playground: Where Creativity and Commerce Collide shows just how smart he is. Stewart partnered with Mark Simmons to write what comes across as a textbook, but is easy enough for even a casual reader or even a business student to understand. From the colors and cartoony characters, and simple writing style (and associated short chapters), it’s likely to become one of the next standards for understanding business success. It will help businesses succeed both at the employee level, and that of the CEO.
The Business Playground: Where Creativity and Commerce Collide has a lot going for itself. It’s written in the simplest possible terms for its readers. The writing style used for the book is so simple that it would be no surprise if at least some colleges and universities across the globe were using it in their business management classes. If not, they should be. It even includes pre-highlighted sections that point out some important and semi-important facts. Among those highlighted sections is one statement that expertly sums up the entire book. It reads, “It’s likely that some people are in fact more creative than other people, but we all have the ability to think creatively and certain activities can bring out that ability”. Stewart and Simmons attempt to bring out that ability by writing the book in layman’s terms, instead of business legalese that only a select group can grasp.
This may come across as odd, but the book’s simple terms are only a small part of what makes The Business Playground the innovation that it is. Most books about businesses are as cold as the businesses about which they are written. This work, on the other hand, is much warmer and more welcoming. It’s not a standard hardback book with lots of big words in tiny print. Instead, it’s a paperback book. It’s not stiff and rigid, like said businesses, and their descriptive text books. The chapters are relatively short. And they’re explained in a way that not only students and businesses can understand, but that average readers can grasp.
Still not enough? Well how about the fact that it uses bright colors and cartoonish figures throughout. Yes that’s right. It incorporates lots of bright colors and cartoonish figures to grasp the rearder’s attention. One would think it was written for children. But adults are nothing but grown up children. Most casual readers don’t want something overly difficult. And if ever there was something difficult to understand, it’s how to get one’s innovations to be used in business. By using the bright colors, and cartoony figures, the book is easier on the reader’s eyes. In turn readers are more inclined to not immediately toss the book aside.
The Business Playground: Where Creativity and Commerce Collide is one of the best books about the business world written in recent history. Because of its ease in reading, and general assembly, it could become the model for businesses and business schools alike for many years to come. And it could make Stewart and Simmons themselves leaders of the business world.