John 5, Tommy Lee Join Tyla Yaweh Saturday For Pre-Game Performance on ESPN

Courtesy: ESPN

John 5 is joining forces with ESPN and the National Basketball Association to celebrate the NBA’s return.

The guitarist will join Motley Crue drummer Tommy Lee Saturday to perform with up-and-coming rapper Tyla  Yaweh Saturday for a live online performance to kick off the NBA’s return on ESPN.  The performance, scheduled to take place at 5:10 p.m. ET prior to ESPN’s digital pre-game show Hoop Streams presented by Google, will stream through YouTube, Facebook, Twitter, and the ESPN app.

John 5 talked about working with Tyla Yaweh and Tommy Lee for Saturday’s virtual performance, saying he was looking forward to it.

“I have a long time friendship with Tommy Lee and we have worked on some really great music together,” he said. “I really love how the remix turned out and loved working with new friends Tyla and Post Malone. I love this song and I’m proud to be a part of this.”

Which remix John 5 is referencing in his statement is unknown.  It was not directly addressed in a news release distributed about the performance.

Hoop Streams presented by Google debuts tonight and runs for five episodes through Aug. 3.  Cassidy Hubarth will host the July 31 broadcast, which is scheduled to broadcast at 6 p.m. ET from ESPN’s studios.  She will be joined by analyst and NBA Champion Kendrick Perkins and fellow ESPN NBA analyst Amin Elhassan remotely for additionally commentary.

The broadcast team for each Hoop Streams presented by Google is noted below.

 

Hoop Streams schedule July 31-August 3

 

Date Fri, July 31     Sat, Aug. 1     Sat, Aug. 1     Mon, Aug. 3     Mon, Aug. 3

Time (ET) 6-6:30 p.m.     5:30-6 p.m.     8-8:30 p.m.     6-6:30 p.m.     8:30-9 p.m.

Commentators Cassidy Hubbarth, Kendrick Perkins, Amin Elhassan   Christine Williamson, Omar Raja, Gary Striewski   Cassidy Hubbarth, Kendrick Perkins, Amin Elhassan   Christine Williamson, Omar Raja, Gary Striewski   Cassidy Hubbarth, Kendrick Perkins, Amin Elhassan

 

ESPN’s NBA coverage tips off at 7 p.m. with the Boston Celtics and Milwaukee Bucks facing off at 6:30 p.m. ET.

All of John 5 and The Creatures’ latest news and more is available at:

 

Website: http://john-5.com

Facebook: http://www.facebook.com/John5official

Twitter: http://twitter.com/john5guitarist

 

More information on ESPN’s NBA coverage is available along with all of the league’s latest headlines at:

 

Website: http://www.espn.com

Facebook: http://www.facebook.com/ESPN

Twitter: http://twitter.com/espn

 

To keep up with the latest sports and entertainment news and reviews, go online to http://www.facebook.com/philspicks and “Like” it.  Fans can always keep up with the latest sports and entertainment news and reviews in the Phil’s Picks blog at https://philspicks.wordpress.com.

Generation Like Examines The Impact, Consequences Of Corporate Marketing In Social Media

Courtesy: PBS

PBS has announced that it will release the latest episode of its hugely acclaimed series Frontline on April 29th.

Frontline: Generation Like investigates the ever growing link between social media and corporate marketing. It is the follow-up to Frontline’s 2001 documentary, The Merchants of Cool. Author Douglas Rushkoff takes the reins once again on this latest documentary from PBS’ hugely lauded series. Rushkoff examines in this feature, how major companies are increasingly taking advantage of teens social media usage to push their products. Rushkoff said of how the corporations in question are exploting teens in their social usage, “Today’s teens don’t need to be chased down by corporations. They’re putting themselves online for anyone to see. They tell the world what they think is cool—starting with their own online profiles. Likes, follows, retweets, and favorites are the social currency of this generation.”

One marketer explained in an interview how said companies are in fact exploiting teens, rather than trying to sell products to them. The anonymous marketer noted in an interview that “Companies know how to take that data and turn it into money. The people who are handing over the data—because they’re hitting ‘I like this’ or ‘I like that’ or they’re telling all their friends, ‘Will you please come like me?—they have no idea what the value of that is.”
Generation Like takes an in-depth at how America’s youth is increasingly becoming an unwitting tool of the country’s biggest companies in its marketing efforts, and how those behind those marketing efforts manage to grab teens among other topics. It will be available on DVD for an SRP of $24.99 and will also be available for download. It can be pre-ordered now via PBS’ online store at http://www.shoppbs.org/product/index.jsp?productId=32224926&cp=&sr=1&kw=generation+like&origkw=Generation+Like&parentPage=search.

More information on this and other episodes of Frontline is available online at http://www.facebook.com/frontline, http://www.pbs.org/frontline/view, http://twitter.com/frontlinepbs, and http://ow.ly/lXRQM. To keep up with the latest sports and entertainment news and reviews, go online to http://www.facebook.com/philspicks and “Like” it. Fans can always keep up with the latest sports and entertainment news and reviews in the Phil’s Picks blog at https://philspicks.wordpress.com.