Tuesday night’s broadcast of the NCAA Division I Women’s Basketball Championship has given ESPN its best ratings for a broadcast of women’s college basketball in a decade. This announcement came Wednesday.
Tuesday night’s broadcast of the NCAA Division I Women’s Basketball Championship between the UConn Huskies and Notre Dame Fighting Irish gave ESPN a 2.8 US Rating. That is the highest rating for any women’s college basketball broadcast in a decade. It is the highest for women’s college basketball since the Huskies defeated Tennessee for the women’s NCAA Division I title in 2004. That game pulled in a 3.5 US Rating.
In terms of total numbers, Tuesday night’s broadcast averaged 3.21 million households and 4.27 viewers (P2+). That is fourth and sixth respectively since ESPN started broadcasting the NCAA Division I Women’s College Basketball Championship in1996. This year’s 2.8 rating represents an increase in viewership of forty percent over last year’s 2.0 for UConn’s championship matchup against Louisville.
ESPN made big marks both on television and online thanks to its broadcast of the UConn/Notre Dame matchup Tuesday night. Over 100,000 people watched the game on WatchESPN and ESPN3’s special Surround production of the game. This generated 3,800,000 minutes on the game. Both the 100,000 viewers and the total minutes are all-time highs for a women’s college basketball game. Even better for ESPN, Tuesday’s game generated the most minutes viewed for an ESPN3 Surround production to date.
The Hartford/New Haven market led the way among metered markets with a 29.3 rating. That is the highest overnight for any cable broadcast so far this year. Nashville, the site of the championship, came in second overnight with a 6.8. Knoxville came in third with a 6.0, followed by Louisville (5.5), Indianapolis (4.8), Raleigh-Durham (4.7), Providence (4.6), new York (4.6), Memphis (4.5), and Greenville (4.5).
More information on Tuesday’s broadcast and all ESPN coverage of NCAA Women’s Basketball is available online at http://espnW.com, http://www.facebook.com/espnW, http://www.facebook.com/ESPNCollegebasketball, and http://espn.go.com/womens-basketball. To keep up with the latest sports and entertainment news and reviews, go online to http://www.facebook.com/philspicks and “Like” it. Fans can always keep up with the latest sports and entertainment news and reviews in the Phil’s Picks blog at https://philspicks.wordpress.com.