espnW and ESPN Films’ Nine for IX series winds down next Tuesday with the last film in the series.
Branded will air next Tuesday night on ESPN at 8pm ET. The last film in the series, it examines the double standard placed on female athletes in competition and in the marketing world. Women in sports are expected to compete to the best of their abilities in their respective profession. But when not competing, media outlets and major corporations expect them to be sex symbols. Co-directors Heidi Ewing and Rachel Grady take a look at this double standard placed on female athletes to this day in their film.
Branded examines the double standard placed on female athletes through stories shared by a number of female athletes who have personally faced this issue first hand. It questions whether or not female athletes will ever have equal footing with their male counterparts in the sports world or will the drive to sell sex always keep progress from happening. Former gymnast Mary Lou Retton, sprinter Lolo Jones, professional volleyball player Gabbey Reece, and former professional tennis star Chris Evert share their own stories as part of the presentation.
Each film in the Nine for IX series is available for download the day after its broadcast via iTunes. A special collector’s gift set with all nine films will be available for purchase on October 15th, 2013. Audiences can find out more about this and other special series from ESPN Films and espnW online at http://www.facebook.com/espnW, http://espnW.com, http://www.facebook.com/espn30for30, and http://www.espn.com/30for30. Audiences can also get more information via Twitter at @30for30 and @espnW.
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