Monday Night Football brought in some big numbers for ESPN Monday night. The matchup of the Steelers and Texans helped the worldwide leader in sports essentially run the table. The network won the night among all networks in viewers, households, and all key male and adult demographics. It came in as the top broadcast of the night across cable and broadcast among those key male demos, as well as adults 18 – 34 and 18 – 49.
Monday night’s matchup between the Steelers and Texans averaged an 8.1 household U.S. rating. That equals to 9,483,000 households and 13,275,000 viewers (P2+) according to Nielsen. The broadcast peaked from 9:45 – 10pm ET with a 9.1 rating and 15,124,000 viewers.
The battle between the AFC foes pulled in a 14.3 rating on ESPN and a 13.0 on KIAH-CW for a combined 27.3 rating for that market. Pittsburgh viewers pushed the game to a 10.8 rating on ESPN and a 27.8 on WTAE-ABC for a combined 3805 rating in the Pitttsburgh market. In Baltimore, home of the Steelers’ AFC North divisional foes the Ravens, Monday night’s broadcast pulled in a 12.1. Fellow AFC markets Indianapolis and Jacksonville brought in a 10.6 and 10.5 respectively. In the bigger picture of the nation’s top ten metered markets, Las Vegas brought in the highest ratings with a 15.1. It was followed by Sacramento and San Diego. Both pulled in a 12.2 rating. It brought in an 11.0 with San Antonio and Richmond bringing in a 10.8 and 10.7 respectively.
Monday Night Football is averaging an 8.3 household U.S. rating through the first seven weeks of the season for ESPN. That is the equivalent of 9,618,000 households and 13,355,000 viewers.
The numbers or ESPN’s digital broadcast of Monday night’s matchup between the Steelers and Texans was impressive in its own right. Monday’s game reached 313,000 unique visitors on WatchESPN. That is an increase of 87 percent compared to week 7 from last season. It logged 21.5 million minutes viewed. That is an increase of 76 percent from the same time last year. It had an average minute audience of 106,000. That, too is an increase of 76 percent. These combined numbers drove ESPN as the most social network for the seventh straight Monday. Additionally they pushed Monday Night Football to the position of the most social program for the day.
Spanish-speaking audiences helped push Monday night’s game to the top, too. Monday night’s game between the Steelers and Texans averaged a 0.4 average Hispanic household U.S. rating. That is the equivalent of 66,000 Hispanic Household impressions. This is an increase of fourteen percent over the same time last year. It brought in 86,000 Hispanic P2+ impressions. So far this season, ESPN Deportes is averaging a 0.4 Hispanic Household rating. That is a one hundred percent gain, with 59,000 Hispanic Household Impressions and 87,000 Hispanic P2+ impressions. That are increases of 73 percent and 85 percent respectively.
Next week on ESPN’s Monday Night Football, Tony Romo and the Dallas Cowboys host the Washington Redskins. Kickoff for that game is scheduled for 8:30 pm ET. It will mark the sixteenth time that the NFC East rivals will face off on Monday night. That is second only to the Raiders and Broncos, who have faced one another seventeen times in the forty-five year history of ESPN’s Monday Night Football.
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