Popeyes Louisiana Kitchen announced this week that it will remain the title sponsor for the annual Bahamas Bowl.for the foreseeable future.
The company announced this week that it has signed a multi-year deal that will keep it as the title sponsor for the game, which is owned by ESPN Events, a subsidiary of ESPN. The precise term-length of the deal was not announced. Pete Derzis, Senior VP of ESPN Events explained the motivation for extending Popeyes’ sponsorship for the bowl game after the deal was finalized. “Popeyes provided terrific support for the inaugural Popeyes Bahamas Bowl last year,” he said. “This multiyear extension will allow us to build on the work they did last year and highlight this unique bowl experience.”
Popeyes CMO Hector A. Munoz added his thoughts on the deal, noting what it means for Popeyes and its reputation as a quickly growing company. “This news signifies the reach and power of the Popeyes brand,” he said. “We have established a new tradition with the Popeyes Bahamas Bowl that will allow us to connect with fans in a forum they love — college football. Big brands do big things and we cannot think of a better demonstration of Popeyes growth and success. We are pleased to make this announcement!”
The inaugural Popeyes Bahamas Bowl was played in the post-season of the 2014 NCAA College Football season. It featured a matchup of Western Kentucky (C-USA) and Central Michigan (MAC) and was the first-ever post-season college football bowl game to be played outside of the U.S. or Canada since 1937. Western Kentucky won the game by a single point–49 – 48–over the Chippewas in what has gone on to become one of the most talked about bowl games in college football history since then. During the week leading up to the game, Popeyes co-hosted a hospitality event for members of both teams and institutions. It featured a then-new product called Ghost Pepper Wings. Upwards of 5,000 fans were able to sample the wings on game day in conjunction with a national rollout to a national TV audience in the U.S. during the course of the game. The 2015 Popeyes Bahamas Bowl will be played on Thursday, December 24th, 2015 in Nassau’s Thomas A. Robinson National Stadium. It will once again feature a matchup of schools from C-USA and the MAC and will be televised nationally in the United States on ESPN.
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