Popeyes, ESPN Events Ink Long-Term Deal For Bahamas Bowl Sponsorship

Courtesy:  ESPN/ESPN Events/Popeyes

Courtesy: ESPN/ESPN Events/Popeyes

Popeyes Louisiana Kitchen announced this week that it will remain the title sponsor for the annual Bahamas Bowl.for the foreseeable future.

The company announced this week that it has signed a multi-year deal that will keep it as the title sponsor for the game, which is owned by ESPN Events, a subsidiary of ESPN. The precise term-length of the deal was not announced. Pete Derzis, Senior VP of ESPN Events explained the motivation for extending Popeyes’ sponsorship for the bowl game after the deal was finalized. “Popeyes provided terrific support for the inaugural Popeyes Bahamas Bowl last year,” he said. “This multiyear extension will allow us to build on the work they did last year and highlight this unique bowl experience.”

Popeyes CMO Hector A. Munoz added his thoughts on the deal, noting what it means for Popeyes and its reputation as a quickly growing company. “This news signifies the reach and power of the Popeyes brand,” he said. “We have established a new tradition with the Popeyes Bahamas Bowl that will allow us to connect with fans in a forum they love — college football. Big brands do big things and we cannot think of a better demonstration of Popeyes growth and success. We are pleased to make this announcement!”

The inaugural Popeyes Bahamas Bowl was played in the post-season of the 2014 NCAA College Football season. It featured a matchup of Western Kentucky (C-USA) and Central Michigan (MAC) and was the first-ever post-season college football bowl game to be played outside of the U.S. or Canada since 1937. Western Kentucky won the game by a single point–49 – 48–over the Chippewas in what has gone on to become one of the most talked about bowl games in college football history since then. During the week leading up to the game, Popeyes co-hosted a hospitality event for members of both teams and institutions. It featured a then-new product called Ghost Pepper Wings. Upwards of 5,000 fans were able to sample the wings on game day in conjunction with a national rollout to a national TV audience in the U.S. during the course of the game. The 2015 Popeyes Bahamas Bowl will be played on Thursday, December 24th, 2015 in Nassau’s Thomas A. Robinson National Stadium. It will once again feature a matchup of schools from C-USA and the MAC and will be televised nationally in the United States on ESPN.

More information on this game and all of ESPN’s college football coverage is available online now at:

Website: http://espn.go.com/ncf/index

Facebook: http://www.facebook.com/CFBonESPN

More information on Popeyes and its products is available online now at:

Website: http://www.popeyes.com

Facebook: http://www.facebook.com/PopeyesLouisianaKitchen

To keep up with the latest sports and entertainment news and reviews, go online to http://www.facebook.com/philspicks and “Like” it. Fans can always keep up with the latest sports and entertainment news and reviews in the Phil’s Picks blog at https://philspicks.wordpress.com.

ESPN Events Acquires Another College Football Bowl Game

Courtesy:  ESPN/ESPN Events

Courtesy: ESPN/ESPN Events

Officials with ESPN Events announced today that it has acquired the Popeye’s Bahamas Bowl. The bowl, which was previously owned by Bahamas Bowl, LLC, debuted last season. It is played at the Thomas A. Robinson Stadium in Nassau. It will be held on Christmas Eve this year and will feature one team from Conference USA taking on a select team from the Mid-American conference. Last year’s debut game featured Western Kentucky (C-USA) taking on Central Michigan (MAC). It was the first time that a college football bowl game had been held outside the United States or Canada since 1937. Western Kentucky won the game by a single point 49 – 48. Both teams spent time off the field with children at Nassau’s Ranfurly Homes For Children and at a youth football clinic held by the heads of the Bahamas Bowl, fulfilling the bowl’s mission statement vowing to give back to the people of the Bahamas.

ESPN Events Senior VP Pete Derzis spoke on behalf of the company, expressing the company’s gratitude for for the country’s support of the bowl game and the company’s determination to live up to the country’s expectations saying, “We are excited to be adding the Popeye’s Bahamas Bowl to our portfolio of events. “The inaugural game was a tremendous success, and we hope to build on that by bringing a one-of-a-kind bowl experience for our student-athletes, coaches and fans. The level of support from the entire country of the Bahamas makes this event truly unique — making this game a true destination event that fans across the country will want to attend and support.”

ESPN Events will hold a press conference on Wednesday, June 10th at a local Popeye’s Bahamas Bowl summit at which the company will officially announce ESPN Events as the bowl game’s new owner. The summit will be held at the Atlantis – Paradise Island.

More information on ESPN’s college football coverage is available online now at:

Website: http://espn.go.com/ncf/index

Facebook: http://www.facebook.com/CFBonESPN

To keep up with the latest sports and entertainment news and reviews, go online to http://www.facebook.com/philspicks and “Like” it. Fans can always keep up with the latest sports and entertainment news and reviews in the Phil’s Picks blog at https://philspicks.wordpress.com.