Nonpoint premiered the video for its latest single this week.
The song is the band’s first new music since the release of its 2018 album, X. The song is the first single andtitle track from the band’s forthcoming EP, which will see its release this year through the band’s newly formed independent label, 361 Degrees Records. Additionally, Nonpoint has partnered with All Elite Wrestling (AEW) to promote the song and the wrestling company.
The video for the heavy new single is an intense presentation. It features front man Elias Soriano taking a metal baseball bat to his fellow band mates, who are themselves tied to chairs. While the video — co-directed by Soriano and Franceska Ludikar — is intense in its visuals, it is meant to translate the song’s lyrical theme about standing up to those forces that would harm us in any way during our lives.
Said Soriano of the song’s video treatment, “This is what happens when you take an infectious riff, athememic lyrics, an aluminum baseball bat, some duct tape, and a grudge, put it in a blender and serve it cold blooded.”
‘Ruthless’ is at #28 on the BDS/Billboard chart. It is at #30 on the Mediabse chart and has more than 600,000 streams in just its first month.
In other news, Nonpoint recently announced a series of live shows. The brief live run is scheduled to launch July 15 at the Cadott Rock Fest in Cadott, WI and features additional dates in September. Additionally, the band is scheduled to take part in the 2022 ShipRocked cruise.
The band’s tour schedule is noted below.
July 15, 2021 Cadott Rock Fest Cadott, WI
July 17, 2021 Upheaval Festival Grand Rapids, MI
September 9-12, 2021 Blue Ridge Rock Festival Danville, VA
September 25, 2021 Rebel Rock Orlando, FL
January 22-27, 2022 ShipRocked
More information on the band’s tour, the band’s new EP and more is available online now along with all of the band’s latest news at:
To keep up with the latest sports and entertainment reviews and news, go online to https://www.facebook.com/philspicks and “Like” it. Fans can always keep up with the latest sports and entertainment reviews and news in the Phil’s Picks blog at https://philspicks.wordpress.com.