Up-and-coming hard rock outfit GEARS unveiled its latest video this week.
The Florida-based hard rock act unveiled the lyric video for its song ‘End This.’ The video is the third from the band’s new EP Pride Comes Before The Fall. It follows the release of the videos for the critically acclaimed ‘Face Down’ and ‘Take Away.’ Both songs also are included in the band’s new EP. The video, crafted by Cody Doyle of CB Entertainment, is meant to illustrate the song’s content, which focuses on the unrest brought across America in recent months by the killing of young Black men by police officers. As drummer Jimmy Wooten explains, “People have strong opinions and beliefs regarding violence in our streets, more specifically concentrated around police brutality. ‘End This,’ lyrically, is a look into both sides of it, the police that we put our trust in to make difficult decisions in a split second and the victims of the brutality, who could be on either side. In the middle, we have the media. Depending on which news source you’re getting your news from, will decide which political agenda you’re being fed. We need to stop letting the media influence us to perpetuate the war of any racial or political agenda. Simply put, we need to END THIS.”
The new video outlines that belief as it sets the song’s lyrics against footage of the violence that has ravaged America as a result of those killings. The footage in question is placed inside different newspapers, whose names are directly put out there as part of the video. Their names are used to illustrate the impact of the media and its biases.
Pride Comes Before The Fall was written by Corey Lowery (Stuck Mojo, Stereomud, Dark New Day) and GEARS. The record was also mixed and engineered by Lowery. It was mastered by Rodney Mills Masterhouse. More information on GEARS’ new video and EP is available online now along with all of the band’s latest news at:
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