The Reed Effect premiered its latest single and video this week.
The band premiered its new single, ‘Rise Up‘ and its companion video Monday. The song and video are the second from the band’s new album, 1973. The band premiered the album’s lead single, ‘Fine Here‘ in March.
Band co-founder Kirk Reed said in a prepared statement, that ‘Rise Up’ is a tribute to his late brother Chris, with whom the band was founded.
“‘Rise Up’is our 2nd single from our new album,1973,” said Kirk. “My brother and bandmate, Chris Reed, passed away on October 10th, 2020, just days before we were planning to release this album. Of course, my producer and I postponed the release. Now is the time to bring the music we created to the masses. We went all out on this one, and are fortunate enough to have caught some of Chris’s magic and brilliance on this album. This is his Swan Song. And boy, did he go out with a bang.”‘
The musical arrangement featured in ‘Rise Up’ gives the song an identity unique from that featured in ‘Fine Here.’ Where ‘Fine Here’ exhibited a blend of stoner and classic rock, ‘Rise Up’ blends the noted stoner rock approach and sound with a more modern, active rock influence. The result is a song whose musical identity is separate from its predecessor and that is just as enjoyable if not more so.
The lyrical theme featured alongside the song’s musical arrangement is a statement of making the most of what we have in life. This is inferred through the mentions of “summer nights” and “only living once.” The call to “defiance” in the song’s chorus plays into that message, too, as it encourages listeners to go out and enjoy each day despite negative obstacles.
The video that accompanies the song plays even more so into the seeming lyrical theme. This as the band performs its new single on the back deck of someone’s house while people party and enjoy a cookout.
More information on The Reed Effect’s new single, video, and album is available along with all of the band’s latest news at:
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